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Butterworth-Heinemann
Industry: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
The gathering and assessment of data and other information.
Industry:Advertising
The means by which the characteristics of homogeneous groups of consumers can be determined.
Industry:Advertising
The ways in which a market for any product or service can bedefined or segmented.
Industry:Advertising
The management process responsible for identifying, anticipating and satisfying consumers profitably.
Industry:Advertising
The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.
Industry:Advertising
The process by which the marketer responds to the needs and wants of the consumer.
Industry:Advertising
The combination of the elements of the marketing programme, including product, price, place and promotion.
Industry:Advertising
The determination of specific and measurable goals to be achieved by the marketing programme.
Industry:Advertising
The formal document containing the information designed to guide the development and implementation of the marketing strategy.
Industry:Advertising
Specific plans of action for the achievement of designated marketing objectives.
Industry:Advertising