Home > Terms > English, UK (UE) > continuity
continuity
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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