Potrebe

Potrebe

The gap between a consumer’s current state and the desired state.

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Actividade/ Sector: Publicidade
Category: Marketing communications
Company: Butterworth-Heinemann
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Provizija

Publicidade; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicidade; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicidade; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Publicidade; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Publicidade; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Publicidade; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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