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Jedinica za donošenje odluka

Those individuals who participate in the purchasing decision process, usually in the context of company purchases.

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unit, for ex. publishing unit or advertising unit, is company advertising products or promoting products to market, for marketing reasons.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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The promotion of its products or services by one company to another.

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