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Etika

The principles that guide an individual’s or organization’s conduct in its relations with others, and the values it wishes to communicate.

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etika
Health care; General

The principles and values that guide the actions of an individual or population when faced with questions of right and wrong.

protestantska etika
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Max Weber's term for the disciplined work ethic, this-worldly concerns, and rational orientation to life emphasized by John Calvin and his followers.

protestantska radna etika
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Termina Maxa Weberasa koji opisuje ideal teškog rada, samoodricanja i visoko moralnog života koji je bio osnova za razvoj kapitalizma.

Provizija
Publicidade; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Publicidade; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
Publicidade; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Publicidade; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
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A grouping of consumers based on the specific benefits they desire from a product.

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