Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

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A brand that acts as an endorsement to one or more sub-brands within a range.

Domain: Marketing; Category: Advertising Collected Term

A company that has achieved a dominant position—either in scale or influence—within its field. This leading position often comes about because the company was the first to market a certain type of ...

Domain: Marketing; Category: Advertising Collected Term

Creation or demonstration of unique characteristics in a company’s products or brands compared to those of its competitors.

Domain: Marketing; Category: Advertising Collected Term

The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful ...

Domain: Marketing; Category: Advertising Collected Term

Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets.

Domain: Marketing; Category: Advertising Collected Term

The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from ...

Domain: Marketing; Category: Advertising Collected Term

The use of two or more brand names in support of a new product, service or venture.

Domain: Marketing; Category: Advertising Collected Term

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