- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The process by which the tools of marketing communications are used in combination to reinforce each other.
Industry:Advertising
Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .
Industry:Advertising
The amount by which a product or service needs to be changed to ensure that the change is observed by the consumer.
Industry:Advertising
The process of change to an individual’s behaviour resulting from experience.
Industry:Advertising
The way in which a person lives, identified by his activities, interests and opinions.
Industry:Advertising
Advertising approaches based on the performance, features or attributes of a product or service.
Industry:Advertising
Products which adopt the visual cues of another brand in order to facilitate the inclusion of the product within the category of choice.
Industry:Advertising
Consumers who exhibit a consistent purchasing preference for a particular brand.
Industry:Advertising
The use of a manufacturer’s name or logo to identify the products or services produced by the company.
Industry:Advertising
