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Butterworth-Heinemann
Industry: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
The specific goals to be achieved during the timescale of a plan.
Industry:Advertising
outcomes, are results of, ex. the outcome of the story,
Industry:Advertising
A budgeting procedure by which the expenditure is calculated as a finite percentage of the sales value.
Industry:Advertising
The process by which an individual receives, organizes and interprets information.
Industry:Advertising
The process by which a salesperson communicates with one or more prospective purchasers for the purpose of making sales.
Industry:Advertising
Factors used in the analysis of a marketing environment. Sometimes written as PESTI + C, the ‘I’ standing for international.
Industry:Advertising
The process of anticipating the future, establishing goals and objectives.
Industry:Advertising
Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.
Industry:Advertising
Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.
Industry:Advertising
A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.
Industry:Advertising