- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
Industry:Advertising
A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.
Industry:Advertising
The process of maintaining and refining accurate customer information.
Industry:Advertising
A sum of money held in reserve to respond to unforeseen circumstances.
Industry:Advertising
The determination and definition of the long-term goals of an organization.
Industry:Advertising
A campaign of advertising over an extended period (usually at a low level of impact).
Industry:Advertising
A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.
Industry:Advertising
A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.
Industry:Advertising
A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.
Industry:Advertising
