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Butterworth-Heinemann
Industry: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
The stimulation of knowledge about a person or object.
Industry:Advertising
A conviction regarding the existence or characteristics of something.
Industry:Advertising
Marketing communications activities which are not subject to commission being paid to the advertising agency.
Industry:Advertising
Knowledge and feelings – both positive and negative – towards a subject.
Industry:Advertising
The physical or emotional qualities which a product or service possesses .
Industry:Advertising
The number of individuals reached by an advertising medium.
Industry:Advertising
A model of personal selling subsequently used to explain the process of advertising.
Industry:Advertising
The process of arousing the interest of an individual in some activity.
Industry:Advertising
Any paid form of advertising (television, press, radio, cinema, posters) on which commission is paid by the media to the agency.
Industry:Advertising
A company that develops and implements advertising activity.
Industry:Advertising