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të dhëna

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

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të dhëna të brendshme
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Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

të dhëna mbi riskun
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A repository that provides for collection, maintenance, and analysis of data gathered and used in the risk management processes.

të dhëna demografike
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Information used to target segments of the population for marketing such as age, sex and income.

marketing i drejtpërdrejtë
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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