база података

база података

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

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Categoria gramatical: noun
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Actividade/ Sector: Publicidade
Category: Marketing communications
Company: Butterworth-Heinemann
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главна база података

Computador; Operating systems

In database mirroring, a read-write database whose transaction log is continuously sent to the mirror server, which restores the log to the mirror database.

примарна база података

Computador; Operating systems

In a log shipping, a read-write database whose transaction log is backed up at regular intervals for restoring onto one or more secondary databases.

релациона база података

Computador; Operating systems

A database or database management system that stores information in tables.

импулсивна куповина

Publicidade; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција

Publicidade; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

интерне базе података

Publicidade; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

учење

Publicidade; Marketing communications

The process of change to an individual’s behaviour resulting from experience.

начин живота

Publicidade; Marketing communications

The way in which a person lives, identified by his activities, interests and opinions.

истраживање тржишта

Publicidade; Marketing communications

The gathering and assessment of data and other information.

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