мултинационално оглашавање

мултинационално оглашавање

The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.

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Categoria gramatical: noun
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Actividade/ Sector: Publicidade
Category: Marketing communications
Company: Butterworth-Heinemann
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оглашавање

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The public promotion of one's products and services.

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Привлачење пажње на производ или услугу кроз употребу медија.

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Any form of paid-for media used by the marketer to communicate with his target audience.

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Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

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Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

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The process by which the tools of marketing communications are used in combination to reinforce each other.

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Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

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The process of change to an individual’s behaviour resulting from experience.

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The way in which a person lives, identified by his activities, interests and opinions.

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The gathering and assessment of data and other information.

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