Kooperativno reklamiranje

Kooperativno reklamiranje

A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.

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Actividade/ Sector: Publicidade
Category: Marketing communications
Company: Butterworth-Heinemann
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Reklamiranje

Business services; Marketing

Attracting attention to a product or service through the use of media.

Reklamiranje

Publicidade; Marketing communications

Any form of paid-for media used by the marketer to communicate with his target audience.

Reklamiranje

Publicidade; Print advertising

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

kooperativno učenje

Educação; Teaching

Oblik učenja koji zahtijeva saradnju malog broja učenika koji rade u smjeru završetka zadatka, svaki student je odgovoran za dio zadatka, a cijeli zadatak ne može biti dovršen bez ...

Komparativno reklamiranje

Business services; Marketing

Advertising strategy of comparing a company or product with another company or product.

Provizija

Publicidade; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicidade; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicidade; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Publicidade; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Publicidade; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Publicidade; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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