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Home > Terms > Bosnian (BS) > Pokrivenost
Pokrivenost
A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.
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- Categoria gramatical: noun
- Sinónimo(s):
- Blossary:
- Actividade/ Sector: Publicidade
- Category: Marketing communications
- Company: Butterworth-Heinemann
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