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Definisanje ciljeva reklamiranja za izmjereno reklamiranje
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
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- Categoria gramatical: noun
- Sinónimo(s):
- Blossary:
- Actividade/ Sector: Publicidade
- Category: Marketing communications
- Company: Butterworth-Heinemann
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