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Imidž

The creation of an identity for a product or service by its association with other values.

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The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

Korporativni imidž
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

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A grouping of consumers based on the specific benefits they desire from a product.

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