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Istraživanje tržišta

The gathering and assessment of data and other information.

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istraživanje
Sociology; Criminology

The use of standardized, systematic procedures in the search for knowledge.

Razvoj tržišta
Business services; Marketing

Offering the existing product range to new demographic, geographic or psychographic market segments.

Segmentacija tržišta
Publicidade; Marketing communications

The means by which the characteristics of homogeneous groups of consumers can be determined.

Segmentacija tržišta
Publicidade; 

Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

Provizija
Publicidade; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Publicidade; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Publicidade; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Publicidade; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Publicidade; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Publicidade; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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