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Raspored medija

A graphic representation of the dates, times and media sources in which advertising is to be placed.

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A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

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The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Planiranje medija
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The process of determining the means by which an advertising message will be communicated to a defined audience.

Provizija
Publicidade; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Publicidade; Marketing communications

The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

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A grouping of consumers based on the specific benefits they desire from a product.

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