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корпоративно брендирање

Associating the name of a company with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands.

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  • Categoria gramatical: noun
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  • Actividade/ Sector: Professional careers
  • Category: Sales
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