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осветлување од раб до раб

A uniform pattern of distributing lights on a Digital Display unit allowing better luminosity and an evenly lit image across the width and height of the board.

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A segment that helps to make up a face.

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The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to ...

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Audience breakdowns based on various characteristics such as age, sex, income and education.

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The interval of exposure when an outdoor advertising campaign is viewed.

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Letters, figures, mechanical devices or lighting that is attached to the face of an outdoor unit to create a special effect

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The degree of value delivered to an audience relative to its space cost. Usually expressed as either CPM (cost per thousand) or CPP (cost per gross rating point).

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