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цел - лојалност

One of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand.

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  • Category: Sales
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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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Average income per person in a population.

дополнителни бенефиции
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глобални брендови
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Brands sold to world markets with essentially the same promotion.

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