маркетинг миопија

маркетинг миопија

An influential article by u. S. Academic, theodore levitt, published in harvard business review in 1960, levitt described the failure of management to define adequately the scope of their business as "marketing myopia" - short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.

0 0

Melhorar

Adicionar uma imagem

Categoria gramatical: noun
Sinónimo(s):
Blossary:
Actividade/ Sector: Professional careers
Category: Sales
Company:
Produto:
Acrónimos-abreviatura:

Adicionar ao meu Glossário

Outras línguas:

Termos relacionados

миопија

Pharmaceutical; Medical devices;

that error of refraction in which rays of light entering the eye parallel to the optic axis are brought to a focus in front of the retina, as a result of the eyeball being too ...

маркетинг

Professional careers; Sales

The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or ...

маркетинг

Business services; Marketing

The process of developing, pricing, placing, and promoting products or services for costumers or clients.

ценовна нееластичност

Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.