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reklamim

Any form of paid-for media used by the marketer to communicate with his target audience.

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reklamim i vazhdueshëm
Publicidade; Marketing communications

A campaign of advertising over an extended period (usually at a low level of impact).

reklamim i përgjithshëm
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Advertising that is used to create an image or an awareness of a product or company over time.

reklamim konkurrues
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Advertising strategy of comparing a company or product with another company or product.

marketing i drejtpërdrejtë
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Publicidade; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Publicidade; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Publicidade; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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