корпоративни идентитет

корпоративни идентитет

The programme of communication and change that a company undertakes in order to communicate its values.

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Categoria gramatical: noun
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Actividade/ Sector: Publicidade
Category: Marketing communications
Company: Butterworth-Heinemann
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Received Pronunciation (RP), also called the Queen's (or King's) English,[1] Oxford English,[2] or BBC English, is the accent of Standard English in ...