The East Coast–West Coast Hip Hop Rivalry was an ongoing feud in the 1990s between record labels, artists and fans of the East Coast and West Coast hip-hop scenes in the United States. The feud centered around East Coast-based rapper The Notorious B.I.G. (Bad Boy Records), and West Coast-based rapper Tupac Shakur (Death Row Records). Both Tupac Shakur and Notorious B.I.G. were murdered by members of opposite scenes in 1996 and 1997 respectively.