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base de datos interna
Registros acumulados en bases computarizadas desde registros internos tales como registros de ventas, tarjetas de garantía y otras fuentes para propósito de marketing directo.
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- Categoria gramatical: noun
- Sinónimo(s):
- Blossary:
- Actividade/ Sector: Publicidade
- Category: Marketing communications
- Company: Butterworth-Heinemann
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- Acrónimos-abreviatura:
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