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distorsión selectiva
Proceso por el cual los receptores modifican o cambian la información recibida para adaptarse a las actitudes y creencias existentes.
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- Categoria gramatical: noun
- Sinónimo(s):
- Blossary:
- Actividade/ Sector: Publicidade
- Category: Marketing communications
- Company: Butterworth-Heinemann
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- Acrónimos-abreviatura:
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