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proposición de venta única
Un enfoque de publicidad desarrollado por Rosser Reeves que está diseñado para hacer del producto el foco del mensaje de publicidad al identificar un beneficio, atributo o aspecto único.
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- Categoria gramatical: noun
- Sinónimo(s):
- Blossary:
- Actividade/ Sector: Publicidade
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Produto:
- Acrónimos-abreviatura:
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