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markë

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

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markë kombëtare
Retail; Supermarkets

A product distributed and sold nationwide. Usually nationally advertised with strong customer loyalty.

besnikëri e markës
Publicidade; Television advertising; Radio advertising; Print advertising; New media advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

markë kolektive
Legal services; Patent & trademark

a trademark or service mark used, or intended to be used, in commerce, by the members of a cooperative, an association, or other collective group or organization, including a mark ...

marketing i drejtpërdrejtë
Publicidade; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
Publicidade; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Publicidade; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Publicidade; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Publicidade; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Publicidade; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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