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markë kombëtare

A product distributed and sold nationwide. Usually nationally advertised with strong customer loyalty.

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Retail; Supermarkets

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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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A product that is sold under promotional allowances or other price considerations as a buyer's incentive to support a specific merchandising program. See turn business.

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A population center or metropolitan area with similar demographics, buying patterns and expectations. See distributing area.

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A price calculated by taking a product's suggested retail price and subtracting a percentage.

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